HOW TO IMPROVE YOUR BLOG/WEBSITE GOOGLE RANKING
These tips
may not make your website the first one to appear in the list, but they just
may help you move up a little. No matter what you do, make sure you make a site
that you want to visit. If you're gaming the system, sooner or later Google
will figure it out and change their formula. You'll end up plummeting in the
search results and wonder why.
Ignore
spam and websites that offer to submit your website to hundreds of search
engines. At best these are wastes of time or money and at worst they can actually hurt your
ranking.
Keyword Phrases
Rather
than focusing on a single word, try adding a few words to make a keyword
phrase. You may want to read about effective Google searches to see how
keyword phrases help with searches. Don't overdo it. If it looks spammy, it
probably is.
If you
were searching for your own website, what keyword phrase would you type into
Google for each page? Would you look forsuper fast widgets? Would
you look for cooking with widgets? It may be helpful to get a
different perspective. Ask someone else to read your page and suggest what they
think your keyword phrase might be. You can also check Google Trends to see if one phrase is
starting to gain popularity.
Try to
stick to one subject per page, and stick to one keyword phrase per
page. That doesn't mean you should write stilted text or use odd phrases. Clear
writing is both easier to search and easier to read.
Density
One of the
things Google looks for when it catalogs pages is the density of
the keyword usage. In other words, how often the keyword occurs. Use natural
phrasing. Don't try to trick the search engine by repeating the same word over
and over or making text "invisible." It doesn't work. In fact, some
of that behavior even get your website banned. Read more: Google Dont's - Bad Tips and Dirty Tricks That Will Get
You Banned.
Give a
strong opening paragraph that says what your page is actually about. This is
just good practice, but it may help search engines find your page, too.
Name Your Pages
Give your
pages a descriptive name with the <title> attribute. This is vital.
Google displays search results as a link using the Web page's title. A link
called 'untitled' isn't enticing, and nobody is going to click on it. When
appropriate, use the page's keyword phrase in the title.
Learn more
about why titles matter.
Link Early, Link Often
One of the
biggest factors Google looks at is the hyperlink. Google looks at both links to
and from your website.
Google
looks at the words you use in links to help determine the content of your page.
Use links within web pages as a way to emphasize keywords. Rather than saying,
"click here to learn more about SEO" you
should say: Read more about SEO (Search Engine Optimization).
Learn more
about why hyperlink names matter to Google.
Links from
other websites to your website are used to determine PageRank.
You can
improve your PageRank by exchanging text links with other relevant websites.
Banner exchanges are not as effective, and pages that want to charge you for
this service, are probably already known spammers.
Social Networking
Social
networking sites can be a good way to promote a site, but most will not affect
your rank directly. Google+ promotion may be an exception.
Make Your
Graphics Search Friendly
Keep the
Flash to a minimum. People may enjoy reading Flash, but search engines tend to
skip right over it. It's also bad for phone traffic.
Give your
images <alt> attributes. Not only does it make your website more
accessible to the visually impaired, it also gives you another chance to place
your keywords where Google can see them.
Good Design Is Popular Design
In the
end, strong, well organized pages are pages that Google tends to rank higher.
They're also pages that tend to become more popular, which means Google will
rank them even higher. Keep good design in mind as you go, and much of the SEO
will design itself.
Hope you will like this post.
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